Holy crap, Comcast Cares!
Jed | June 30, 2008
Apparently this has been going on for a while, but I just discovered it. Comcast is apparently experimenting with different ways to improve their god-awful customer service. And one of those ways is by reaching out to people via Twitter. It’s pretty amazing, that given their track record, they are being so innovative.
This guy Frank in Philly manages the comcastcares Twitter account and he must monitor all uses of the term “Comcast” on Twitter (probably via a Summize search). When I recently twittered about a Comcast problem, I got a reply from comcastcares asking if he could help! I was floored.
After a little more digging, it turns out this is legit. If you checkout the comcastcares Twitter page, you’ll see tons of conversations going on between Frank and people out there with Comcast problems. He provides advice and suggestions and will even escalate your issues if you ask for his help. But maybe most importantly, he makes people feel like they’re actually being heard (by a real human!) and he provides some much needed moral-support to the legions of frustrated Comcast users.
I am definitely no fan of Comcast (previous rants here and here), but comcastcares/Frank has scored some major brownie points with me. Just the fact Comcast is doing this makes me think that maybe, just maybe, there’s hope for Comcast after all.
Am I still going to switch to FIOS as soon as it’s available? You betcha. But when that day comes, I’ll be a little sad to say goodbye to my new Twitter buddy.
I think this represents a brilliant new avenue for companies to build customer loyalty and improve customer service. Most Twitter-ers are part of the techno-elite and are very likely to be early adopters of hot new technologies. In other words, Twitter users are probably exactly the type of customer you really want to keep happy. These are the people that influence the buying habits of others and can make or break a new cool gadget or service.
There has never before been a tool like Twitter (or FriendFeed or whatever) that allows companies to reach out to their most valuable customers to make sure they have a good experience with their products. Let’s just hope more companies are smart enough to figure that out.
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